Global Brand Marketing
lbrnch
ba4-663_retro_marketing_assignment1_1.pptBA4-663: Global Brand Marketing
Retro Marketing Assignment
Retro Marketing
Leverage your brand’s history to strengthen your bond with consumers and your position in the marketplace.
Consider Retro Marketing if you…
- Have a brand with an established heyday.
- Have a slogan or jingle that will trigger consumers’ memories of happier times.
- Have a once- popular brand that might appeal to a contemporary audience.
- Want to position a new brand based on consumers’ pre-existing emotional touch points.
- Want to connect with a particular audience’s (i.e. Baby Boomers or “80s lovers) fond memories of days gone by.
Two Examples of Retro Marketing
Cracker Jack
and
Hawaiian Punch
Cracker Jack
Hawaiian Punch
What Brand Would be a Good Fit for Retro Marketing?
Assignment Instructions:
- Select a brand that would be a good fit
- How long has the brand existed?
- Does the brand have a slogan or jingle?
- Would the brand appeal to a contemporary audience?
- What are the pre-existing emotional touch points?
- Want audience will it connect with?
- Provide a link to the brand
