LASA 2—Company Analysis Report

Assignment Components

Unsatisfactory

< 77% (C- to C)

Emerging

78–82%

(C+ to B-)

Proficient

83–89%

(B to B+)

Exemplary

90–100%

(A- to A)

Synthesize data to explain a strategic overview of your company, its services, and all other required data.

(Course Objective [CO] 1)

(Program Objectives [PO] 1.1, 1.2, 1.3, 2.1, 2.2, 2.3)

Synthesis includes a vague description of company’s specific products and services and does not address all assignment components. Discussion is supported by a few examples. Scholarly evidence is sparse.

Synthesis includes a broad description of company’s specific products and services, and marketing strategy Discussion is supported by a few examples. Scholarly evidence is present, but how it supports ideas is unclear.

Synthesis includes a description of company’s specific products and services, marketing strategy, and organizational structure. Discussion is supported by relevant facts and examples. Scholarly evidence is used to support ideas throughout.

Synthesis includes clear discussion of company’s specific products and services; in-depth discussion of marketing strategy; and a detailed organizational structure. Discussion is supported by additional relevant facts and examples regarding the company’s structure and services. Scholarly evidence is used to support ideas throughout.

Analyze the supply chain for your identified company by explaining all the following required key elements of the supply chain. (CO 3)

(PO 2.1, 2.2, 2.3, 3.3)

Analysis of the supply chain examines one-to-two inputs. Processes that add value, relative to the competition are listed. The key performance criteria used for evaluating the supply chain are not identified. Scholarly evidence is sparse.

Analysis of the supply chain examines only a few key inputs. Processes that add value, relative to the competition, are identified for only a few steps. The role of info-technology and ecommerce in meeting customer needs is discussed superficially. The key performance criteria used for evaluating the supply chain are identified. Scholarly evidence is present, but how it supports ideas is unclear.

Analysis of the supply chain examines all its key inputs including source, reconfiguration, and delivery to the customer. For each step, several processes that add value, relative to the competition, are identified. Synthesis examines the role of info-technology and ecommerce in meeting customer needs. The key performance criteria used for evaluating the supply chain are accurate. Scholarly evidence is used to support ideas throughout.

Analysis of the supply chain examines all its key inputs including source, reconfiguration, and delivery to the customer. For each step, several processes that add value, relative to the competition, are identified and compared. Synthesis examines and analyzes the role of info-technology and ecommerce in meeting customer needs. The key performance criteria used for evaluating the supply chain are accurate, measureable, and are evaluated against what many other competitors utilize for measurement. Scholarly evidence is used to support ideas throughout.

Synthesize data to create a plan for improving the performance of three specific operating processes in your company (including answers to all required elements). (CO 3 )

(PO 2.1, 2.2, 2.3, 3.3)

Performance improvement plan lists three elements in need of improvement. Some improvement opportunities are listed but not explained. Scholarly evidence is sparse.

Performance improvement plan lists three elements in need of improvement. A few innovative improvement opportunities are explained. Explanation includes one-to-two points regarding process speed, quality, efficiency, etc. Scholarly evidence is present, but how it supports ideas is unclear.

Performance improvement plan identifies three elements in need of improvement. Improvement opportunities are explained. Explanation includes details regarding process speed, quality, efficiency, etc. Scholarly evidence is used to support ideas throughout.

Performance improvement plan diagnoses current supply chain and isolates three or more elements in need of improvement. Several innovative improvement opportunities are explained and justified. Explanation includes multiple details regarding process speed, quality, efficiency, etc. Scholarly evidence is used to support ideas throughout.

Synthesize data to explain results of performance improvements regarding the product/service (including answers to all required elements). (CO 2 )

(PO 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 3.3)

Synthesis lists a few performance results based on improvement recommendations. Related changes to the product or service are identified, but do not address all necessary requirements. A minimal discussion on how these changes will enhance the value proposition and competitive positioning is included. Means for measurement are not outlined. Scholarly evidence is sparse.

Synthesis lists performance results based on improvement recommendations. Related changes to the product or service are identified including how these changes meet customer needs. A sketchy discussion on how these changes will enhance the value proposition and competitive positioning is included. Some means for measurement are outlined. Scholarly evidence is present, but how it supports ideas is unclear.

Synthesis outlines performance results based on improvement recommendations. Related changes to the product or service are identified including how these changes meet customer needs. A discussion on how these changes will enhance the value proposition and competitive positioning is included. Some effective means for measurement are outlined that include key performance indicators for success. Scholarly evidence is used to support ideas throughout.

Synthesis outlines performance results in detail based on improvement recommendations.

Related changes to the product or service are discussed including how these changes meet customer needs. A logical and detailed justification for how these changes will enhance the value proposition and competitive positioning is included. Many logical and effective means for measurement are outlined that include key performance indicators for success. Scholarly evidence is used to support ideas throughout.

Configure data to explain how your plan impacts your company’s HR and human capital strategy and how the organizational structure supports the new process configuration you are recommending. Explain any changes to the compensation / incentives for your company that are necessary to reinforce your recommendations. (CO 1, 4 )

(PO 1.1, 1.2, 1.3, 2.1, 2.2, 2.3)

Synthesis utilizes minimal data to analyze how the plan affects the company’s HR and human capital strategy. The discussion includes very few details regarding alignment with roles, decision-making authority, existing employee talent, and compensation.

Synthesis utilizes data to analyze how the plan affects the company’s HR and human capital strategy. The discussion includes a few details regarding alignment with roles, decision-making authority, existing employee talent, and compensation.

Synthesis utilizes data to analyze how the plan affects the company’s HR and human capital strategy. The analysis includes details and examples regarding alignment with roles, decision-making authority, existing employee talent, and compensation.

Synthesis utilizes research and data to analyze how the plan affects the company’s HR and human capital strategy.

The analysis includes several details and examples regarding alignment with roles, decision-making authority, existing employee talent, and compensation.

Write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; and display accurate spelling, grammar, and punctuation.

Writing is unclear and disorganized, and rereading to solidify understanding is frequently necessary. Although ethical scholarship is attempted, it is sloppy or incomplete throughout. Spelling, grammar, or punctuation errors severely interfere with readers’ comprehension.

Writing is somewhat clear and is organized, although rereading to solidify understanding is occasionally necessary. It demonstrates an attempt at ethical scholarship in accurate representation and attribution of sources, and errors are occasional or minor. Writing has good spelling, grammar, and punctuation, but errors somewhat interfere with readers’ comprehension.

Writing is generally clear and organized. It demonstrates ethical scholarship in accurate representation and attribution of sources and generally displays accurate spelling, grammar, punctuation. Errors are few, isolated, and do not interfere with reader’s comprehension.

Writing is clear, concise, and well organized. It demonstrates ethical scholarship in accurate representation and attribution of sources and displays accurate spelling, grammar, and punctuation.