8 pages, 2 days

Internet Technology, Marketing, and Security

Assignment 4

XXXXXX

XXXX University

XXX

Prof. XXX XXX

February 16, 2013

Internet Technology, Marketing, and Security

Please delete the instructions in red when working on the assignment.

1. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes.

· State the reasons first and then discuss each.

2. Analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs.

· State the advantages and discuss.

· State the disadvantages and discuss.

3. Assess how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise.

· Provide a brief description of how Pepsi is using social media marketing.

· Discuss how social media marketing is helping Pepsi gain more customer insight.

4. Research two (2) other businesses that have used Social Media Marketing to their advantage. Discuss how each of these businesses has utilized Social Media Marketing and provide examples with your discussion.

· Provide two examples and discuss each case in detail.

· Clearly indicate how each business used social media marketing. Support your statements with arguments and examples.

· Discuss one example at a time.

5. Speculate what impact Social Media will have business over the next decade and identify what skills you need to improve to take advantage of the changes.

· Speculate the impact of Social Media on Businesses in the next decade. Support your statements with arguments.

· Clearly indicate the skills needed to take advantage of the changes indicated.

References

Note: You must have at least five quality references. The references must be in APA format.