Ten pages Paper

Assessment

Assessment item 1: Essay: 2,500 words

Objective(s): b, d, e

Weight: 60%

Due: Week 10

Task: Write an essay on one of the following topics.

Briefly outline a public communication problem (e.g. a real situation or a hypothetical example)

and discuss how the seven traditions of communication research and scholarship examined in

this subject can inform practice, and the describe the perspectives and insights that they each

offer.

1.

Public relations and advertising are often accused of being manipulative, propagandistic and

deceitful. How would you defend PR and/or advertising against such allegations based on

theories and models of practice that you have learned?

2.

Discuss links between the critical and sociocultural traditions of communication research and

scholarship and how these two approaches are quite different to the sociopsychological

tradition. Discuss the theoretical differences and give examples of applications in practice thattradition. Discuss the theoretical differences and give examples of applications in practice that

illustrate your points.

How does the study of language, including semiotics and rhetoric, inform understanding of

public communication such as public relations and/or advertising. Give examples as well as

discussing theoretical knowledge.

4.

Further

information:

In all the above essays you can use examples from your own practice experience or case

studies from Australian or international literature. Also, you are expected to consult wider

sources than the textbook, and you should reference your ideas to reliable academic sources.

1.

Please include a word count at the end of your essay. The word count should EXCLUDE the

references.

2.

If you are also doing 'Communicating with Publics' you will be participating in a library visit for a

resource orientation. If you are not doing CWP and would like a library orientation (highly

recommended), please let the subject co-ordinator know. To make organising sources and

referencing easier, get a free copy of the Endnotes referencing software from the library

download site BEFORE you start your essay and the research for it. Endnote will save you

hours of painstaking work and should ensure you have accurate referencing to University

standard: http://www.lib.uts.edu.au/information/endnote/download.html. In addition, see the

BELL Reference Guide online to learn the correct referencing style.

3.

Criteria: Evidence of thought and research about the issue;

Quality of argumentation and selection of appropriate material as supporting evidence;

Degree of initiative and originality of thought shown;

Appropriate scholarly referencing using the author/date system;

Clarity of writing style, logical ordering of ideas leading to conclusions or evaluations;

Written expression free of grammatical and typographical errors;

Neat professional presentation with a title page, numbered pages, typed with 1.5 spacing