assignment

Student’s task:

A - Pick a company of your choice, it might be an existing business, or even a business which you are thinking of opening it after your graduation from this program. B - Using this points if should use (competitive Intelligence), prepare a profile of the competitive environment

· The industry structure

· The number of competitors

· Competitor product and service offerings

· Competitor market share, gross sales and profits

· Potential for competitor growth

· Company advantages and disadvantages

· Competitor marketing, pricing and distribution

· Competitors’ technological situation

· Competitive barriers to market entry and exit

· Impact of industry regulations

· Potential competitors

· Competitor attitudes towards new competition

· Indirect competition