M1A3 Capstone

Applying Concepts and Theories

The readings and other assignments in this module will help you develop a greater understanding of these and other concepts related to evolving with market demands. You will have the opportunity to compare notes with your classmates about your experiences with strategic planning or execution and discuss the issues you may have encountered in developing strategic plans. In other assignments, you will discuss the best strategy for a business. You will also begin your work on your strategic audit by identifying a suitable business unit, interviewing at least one mid-level or senior manager, and conducting a market position analysis.

In addition to your required assignments, be sure to take time in this module to read the directions for preparing your course project. Get started by identifying the organization or business unit of your choice. It is important to have reliable sources in the business unit/organization you identify for the project because securing information and being able to revisit for clarification and understanding during the engagement is essential. Share with the organization the project overview so the decision-maker who provides you with access understands and fully supports the parameters of the assignment.

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