Sales promotion Homework help

AC 222 – Sales Promotion Examples #1

General Requirements:

You will be required to select and bring into class 2 examples of sales promotion. It is preferable that the examples that you choose are related to what ever Sales Promotion techniques have been reviewed in class at the time of the assignment (to increase your chance to speak about those properly ). But this is your choice. In all cases, you must be prepared to analyze and discuss it as well as hand in a one to two page, plus cover document.

How to submit:

. Sign in into your Microsoft SkyDrive Account (Create one (if not done already) at http://explore.live.com/skydrive) – This will give 25Gig Free of Cloud Storage.

. Upload your submission as a WORD Document under My Documents Folder onto your SkyDrive Account

. Once uploaded, select the document and click on Share on the right side of the screen

. Click on “Get A Link” on the left and then “Get A Link” under “View and Edit”, on the right

. Copy this link and past it into the textbox of your DropBox for this assignment into Angel

. You are all set!

. Your grade for this assignment will be communicated on Angel (in the appropriate DropBox on Angel) and the comments of your professor will be directly indicated onto your document in SkyDrive.

IMPORTANT: No paper or Angel DropBox upload or email attachments submissions will be accepted – Submission has to be in MS Word (No PDF, No Google Doc, No Open Source format. No Apple format).

Formatting requirements:

You should cover the following if you wish to receive full credit:

A) For each example:

Background information:

Background information on the company and the industry/market environment.

Briefly describe the company’s product-line or services offered, the specific product for the promotion, its marketing activities, its key competitors, etc. as appropriate (additional research may be required for this)

Marketing strategy:

State and describe what marketing target, what marketing objectives and what marketing strategies (value proposition and positioning) do you think the company has for this product (additional research may be required for this)

Sales promotion:

· Describe the SP offer

· Identify:

· SP objective(s)

· SP target(s)

· SP desired result(s)

· To the best of your ability, what Sales Promotion technique(s) do think is used for this offer.

B) Compare the 2 sales promotions:

· Appropriate alteration of the value proposition for the target and product to acheive the SP objective

· Alignment of Sales Promotion with assumed Marketing objective & Marketing target

· Proper combination/alignment of Sales Promotion objective, SP target & SP desired results for this Sales Promotion

· Proper alignment of the Sales Promotion offer with Sales Promotion objective, SP target & SP desired results for this Sales Promotion

Examples:

Attach the sales promotion examples to your 1 to 2 pages summary, with cover page.

IMPORTANT:

At the instructors’ discretion, students will be selected to lead the class for this assignment.

The assignment will be graded with the “AC 222 Rubric based- SP examples analysis” grading guide lines ####