Econ Questions

profilehomeworkhelp22
7_multiple_choice_questions.docx

 

 

1. 

In the simulation, positioning refers to:

A product’s size and performance.

A product’s position on the Perceptual Map.

Both A and B.

Neither A and B.

 

 

2. 

On the Perceptual Map, market segments drift over time because:

Customers want smaller, faster products.

Customers want cheaper, less reliable products.

Customers want larger, slower products.

Customer expectations never change.

 

 

3. 

Products are revised or invented by which department?

Marketing

Production

Research & Development (R&D)

 

 

4. 

Prices are established by the:

Finance Department

Marketing Department

Production Department

 

 

5. 

Customers within a market segment have similar needs.

True

False

 

 

6. 

Capstone can run up to how many rounds (simulated years)?

5

10

8