Zappos.com Social Media Strategy

Note: Your initial discussion post and / or reply(ies) can be the traditional keyboarded entry, or you can use a video response (See the Job Aid in the Student Center of the online course).

Watch the video titled “Zappos” (5:21) below.

Next, evaluate Zappos’ approach to social media, focusing on key elements of the company’s social media strategy. Assess the effectiveness of Zappos’ online marketing and analyze two (2) or more methods in which the company has incorporated its social media strategy.