Zappos

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Respond to the following in a minimum of 175 words: 

  • Consider whether you are for or against the following statement in the electronic age: Customer relationships are more important than ever, and Zappos provides the new benchmark that all corporations should follow. Select a side in the argument and justify your answer.
  • Does Zappos use a CRM?
  • How can using a CRM support business operations?
  • What are the benefits and challenges of using a CRM in a business?
  • What would you suggest as best practices that should be used for a CRM to be successful? Explain your answer.
    • 5 years ago
    • 5
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