YWCA Internship

Client: YWCA

The two top competitors are the Hale House Center and Sesame Flyers International. 

Requirement: Initial Post

After having read and viewed the materials relating to competitive analysis this week, you should have a good understanding of why it is so important. Discuss your client's two major competitors and why you chose them. What competitive advantage(s) do you believe your client has in the industry and how can it better take advantage of the competition?

helpful links below:

1. What is a Competitive Analysis?

Please click below for an article that defines a competitive analysis:

https://www.entrepreneur.com/encyclopedia/competitive-analysis

2. How is a Competitive Analysis Conducted?

Please click below for an article on a guide to conducting a competitive analysis:

https://conversionxl.com/blog/competitive-analysis/

3. How is a Competitive Analysis Created?

Please click below for additional insights into creating a competitive analysis:

https://xtensio.com/how-to-create-a-competitive-analysis/

4. Core Competitive Analysis

Please click below for an article on Core Competitive Analysis:

https://www.mindtools.com/pages/article/newTMC_94.htm

5. Porter's Five Forces

Please click below to view a video on Porter's Five Forces:

https://www.youtube.com/watch?v=uvwjip3CTMA