Your task is to offer a detailed critique of a peer-reviewed article, which you can locate in the CSU Online Library.

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Your task is to offer a detailed critique of a peer-reviewed article, which you can locate in the CSU Online Library. The article must be related to international marketing.

In your critique, address the following questions:

  • What are the main points and arguments of the author(s)?
  • What is your opinion of the article?
  • How can the points and arguments of the author(s) be applied to the lesson in this unit? (Some examples include the marketing mix, marketing orientation, and organizational structure.)
  • 6 years ago
  • 10
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    BusinessFinanceMarketing.edited.docx