Your task is to investigate about the communications of a brand and then to recommend a brand communications strategy to STARBUCKS SINGAPORE. The idea is that you dig in the communication activities of the brand and media, then evaluate them, and propose

Your task is to investigate about the communications of a brand and then to recommend a brand communications strategy to STARBUCKS SINGAPORE. The idea is that you dig in the communication activities of the brand and media, then evaluate them, and propose a strategy to improve their brand communications. This is an individual written report that should be submitted on 4th April 2022. It should consist of 3,800 words. 

*Please refer to the attached PDF file for more details!