You are the business manager of a trendy hairstyle shop in downtown Chicago. As the manager, you are in charge of payroll and paying the bills, hiring and firing, purchasing, training, and customer service. You provide a luxury service, and your average c
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· Using Maslow's Hierarchy of Needs model as a backdrop, determine the real motivations behind the use of your service.
· What additional social and cultural factors will you consider to analyze your clients' behavior?
· What service criteria do you think your clients use to select the type of service you offer?
· What methods might be useful to encourage loyalty among existing customers?
7 years ago
Maslow's hierarchy of needs model has five levels of needs: Physiological needs, Safety needs, Social needs, Esteem needs and Self-actualization. (Maslow, 1970) When a need at a level is satisfied, it no longer motivates the person. When needs at curre
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MaslowandHairstyleshop.docx
