Writing News Releases and Preparing Media Kits

Option #2: Pitching Your Story to the News Media

The Minnesota Zoo’s exhibit on insects will have a variety of bugs on display, but the main attraction will be a walk-through butterfly garden, in which a thousand butterflies will be feeding, resting, and emerging from cocoons. Write an email pitch to the following media to do a story on the exhibit:

1. the lifestyle editor at the Minneapolis Tribune
2. the assignment editor at a leading television station in the Twin Cities

Also describe what photographs and/or video, if any, you are including in the pitch. (You do not need to include actual photographs and video; just describe them.)

Your well-written paper should meet the following requirements:

• Use the readings from this or any other module in addition to two to three peer-reviewed articles/professional sources.
• Your paper should be 2-3 pages long, not including the title and reference pages.
• Format your paper in accordance with the CSU-Global Guide to Writing and APA.