Writing Assignment
sandeeperikiRefer to Chapter 6: For each of the listed product categories,
1. name a branded example, then (2) hypothesize about how you might categorize customers by their different needs, and (3) how the company offers values/benefits to meet those needs for each categorized customers.
- Automobiles (B2C)
- Air travel transportation (B2C)
- Computer software (B2C)
4 years ago
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