Writing assignment

Instructions:

1. Choose one of the companies from the list      below:

   1. truLocal

a. https://www.kitchenertoday.com/following-up/ceo-of-trulocal-changing-the-game-with-farm-to-doorstep-meat-delivery-2750391 

b. https://www.cbc.ca/dragonsden/pitches/trulocal 

c. https://kelseyreidl.com/podcast/trulocal

d. TruLocal helps bring farmers into the digital age: Selling meat online might sound like a dodgy proposition. But not when you connect farmers with consumers eager to eat local-and then wrap it in an appealing box

http://ra.ocls.ca/ra/login.aspx?inst=centennialhttps://www.proquest.com/docview/2445944129?accountid=39331 (access through library database, may need to sign in)

2. Dialogue

a. https://www.theglobeandmail.com/business/article-telemedicine-companies-see-soaring-demand-for-online-health/ 

b. Montreal-based Dialogue wanted telemedicine to go mainstream. Then the pandemic hit.: Selling employers on a better way to keep workers healthy-and happy http://ra.ocls.ca/ra/login.aspx?inst=centennialhttps://www.proquest.com/docview/2445944125?accountid=39331 (access through library database, may need to sign in)

c. https://ca.finance.yahoo.com/news/dialogue-accelerates-virtual-care-market-110000256.html 

d. https://calgaryherald.com/business/local-business/how-dialogue-became-one-of-canadas-fastest-growing-telemedicine-providers/ 

3. Spin Master

a. http://www.theglobeandmail.com/report-on-business/rob-magazine/how-spin-master-got-its-mojo-back/article22639332/

b. https://www.nytimes.com/2016/02/13/business/ohio-art-sells-etch-a-sketch-to-spin-master.html?_r=0

c. http://business.financialpost.com/news/retail-marketing/spin-master-joins-digital-gaming-ranks

d. https://www.ctvnews.ca/business/spin-master-signs-us-50m-deal-to-buy-rubik-s-brand-ltd-owner-of-the-rubik-s-cube-1.5162406 

1. Research      your chosen company.  Review the      company website as well as the sources provided. You may need to search further for      relevant information, opinion and/or criticism of the company.  Consult at least four (4) secondary sources      (you may include company website).
2. Using      information gleaned from your research, write a four- to six-page      information report.
3. Include      the following information in your report:

· some details of the company founders and how the concept originated

· information about the company’s products and/or services

· successes and challenges faced by the company

· details on the company's current position in the market

· prediction of its future potential

· any other information you deem important, especially current news

1. Use the direct approach method for your      report:
   
    

Summary/Main point:

Explain what the report is about and what will be discussed.

Preview your discussion and briefly state your research.

Body/Details:

Organize your information logically.

Use white space and headings to enhance the readability of your   report.

Conclusion/Close:

Briefly summarize your points.

Attachment:

Include a list of references in APA style.