writing assignment

Marketing Plan - Part 2: Situation Analysis

1. SWOT Analysis
   • Create a table that identifies the company’s internal factors (strengths and weaknesses) and external factors (opportunities and threats).
   • Internal factors can include: management, offerings, marketing, personnel, finance, manufacturing, and R&D
   • External factors can include: Consumers, social issues, competitive environment, technological developments, economic trends, and legal/regulatory environment.
2. Industry Analysis
   • This section should begin with an overview of the industry in which the company operates.
   • Include a competitors analysis to demonstrate your understanding of the competitive marketing strategies being used
3. Customer Analysis
   • Satisfying customers and providing value to them is why the organization exists. This section should address who the company’s target customers are/will be.
   • Include information about market segmentation and targeting.
4. Reflection
   • How has this assignment helped to prepare you for more responsibility in your current position or a position you’d like to have in the future. (2 paragraphs)