Writing Advertising Copy

1. Ad copy

For your Advertising assignment you will be creating your own ad. You can create your ad in any format that you want. You can draw, cut and paste or use a publishing program (InDesign, Adobe Pagemaker, etc.). Make sure that you create your image (no stick figures). Once you have created your ad you should convert it to a PDF document via scan, export, or "print to PDF" command. Your ad should have the following elements: (1) Illustration, (2) Headline, (3) Subheads, (4) Body Copy, and (5) Closings. Your book discusses these elements beginning on page 179. Your ad should be letter sized (8 1/2 X 11).

You MUST also include a Copy Platform (10.7, page 175) as a Word document. A copy platform is a way of gathering information about a product and matching it with the advertising situation. 

Use the example in the book as your guide. You should use bullet points as needed and sentences when n

1. Ad copy

For your Advertising assignment you will be creating your own ad. You can create your ad in any format that you want. You can draw, cut and paste or use a publishing program (InDesign, Adobe Pagemaker, etc.). Make sure that you create your image (no stick figures). Once you have created your ad you should convert it to a PDF document via scan, export, or "print to PDF" command. Your ad should have the following elements: (1) Illustration, (2) Headline, (3) Subheads, (4) Body Copy, and (5) Closings. Your book discusses these elements beginning on page 179. Your ad should be letter sized (8 1/2 X 11).

You MUST also include a Copy Platform (10.7, page 175) as a Word document. A copy platform is a way of gathering information about a product and matching it with the advertising situation. 

Use the example in the book as your guide. You should use bullet points as needed and sentences when needed. You must include the following elements:

1. Ad Subject
2. Ad Problem
3. Product Characteristics
4. Advertising Objective
5. Target Market
6. Competition
7. Statement of benefit or appeal
8. Creative theme
9. Supportive selling points