Writing 2

Refer to Chapter 6: For each of the listed product categories, 

(1) name a branded example, then 

(2) hypothesize about how you might categorize customers by their different needs, and 

(3) how the company offers values/benefits to meet those needs for each categorized customers.  

• Automobiles (B2C) (20 points) 
• Air travel transportation (B2C) (20 points) 
• Computer software (B2C) (20 points)