write a paper

Part 3

The company is Brick and Birch Redlans

Customer Analysis

· Total Market Size

· Target Market trends growth/shrinkage

· Market Potential and realistic future forecast

· Barriers to entry such as technology, qualified employees, high startup costs Demographic Market Segments:

· Age - History

· Gender

· Marital Status – Family Life Cycle

· Income – Social Status

· Education – Social Status

· Purchase behavior

· Communication Style

· Geographic

· Other