Write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. Be substantive and clear, and use examples to reinforce your ideas.

Part 1 

In the Unit 1 Discussion Board, you reviewed a strengths, weaknesses, opportunities, threats, and trends (SWOTT) analysis of McDonald's (a fast-food franchise) that was done in 2013. There have been many more recent changes with the fast-food giant toward improved business results. Read this article on these changes, and conduct a brief SWOTT analysis based on these new changes that includes the following:

• Strengths: The internal and external characteristics of a company that are stronger than its competitors
• Weaknesses: The internal and external characteristics of a company that are weaker than its competitors
• Opportunities: The issues internal and external to a company that can affect the company and its competitors in a favorable way
• Threats: The issues internal and external to a company that can affect the company and its competitors in an unfavorable way
• Trends: The internal and external patterns in the organization, market, or industry

Part 2 

Complete the following:

• First initial M-Z: Provide an argument against the ability of a fast-food franchise to succeed with these strategies. 

Provide research that supports your assertions.