work

Read: “Marketing Myopia” by Levitt, T., 

question: Select the business you are in or the business where you want to build a career. How is the business defined now? How is it affected (or not) by marketing myopia as explained in the article? If you were to define the industry and its strategy in a way where it would be poised for future growth, what would it look like? What marketing activities would be a part of its strategy?