Wk6 DQ1

Wk6 DQ1

Discussion Question 1 –  (Directed at upcoming PA2) Graduate Level

Prior to reading this DQ, please read the PA2 assignment and understand what the assignment is asking you to complete. Once you have an understanding of the PA2 assignment, please continue to the paragraph below to complete DQ1.

 Using the Library Information Resource Network (LIRN), JSTOR, or any other electronic journal database, research one (1) peer-reviewed article that can be used to answer your upcoming PA2 assignment. Your discussion should summarize the article in such a way that it can justify any arguments you may present in your PA2 assignment and should be different than the abstract. In addition to your researched peer-reviewed article, you must include an example of the article researched as it is applied by industry (company, business entity, and so forth).

Please note: This article summary should not be the only article researched for your PA2 assignment. You may (and should) have several other articles researched in order to fully answer your PA2 assignment. The concept of this DQ is to allow students to be proactive in the research necessary to complete this assignment. You may use your article summary, partially or in its entirety in your PA2 assignment.

Important: Please ensure that you insert your reference for the article in APA format, as your reference in your discussion post. Depending on which electronic database you use, you should see a “Cite” selection for your article. In addition, there should be a variety of articles summarized and as such, students should have different articles summarized. Your summary MUST include ALL of the following (include every item in the bullet list below, or you will not receive full credit):

• Clearly state what the article is about and its purpose
• How the article and/or author(s) support your argument(s)
• Most important aspects of the article
• Any findings and conclusions
• Approximately 250 to 350 words in length
• Include the article “Abstract” in your posting (your summary should be original)
• Include the industry example demonstrating the application of your researched article
• “IMPORTANT” - Include the reference for the article in APA format

Summary:

Professional Assignment 2 – CLO 3, CLO 7, CLO 8 

Please prepare a 4-6 page report that analyzes the search engine industry and Google’s competitive position in the industry. Your report should include a Five Forces analysis, list of industry driving forces and key success factors, a SWOT analysis and financial analysis for Google’s performance between 2013 and 2018. Also, please recommend strategies necessary to allow Google to strengthen its lead in the search industry and to make a success of its smartphone business, cloud computing, entry into emerging markets, and other recent ventures. You should also provide a recommendation concerning any potential ethical lapses at the company. Your recommendations should be specific and supported with facts from your analysis. (You should use the financial ratios presented in the Appendix of the text as a guide in doing your financial analysis of the company.)

*Please refer to the Grading Criteria for Professional Assignments on page 20 of the syllabus for specific guidelines and expectations.