wk5 599 dis

Please cite 2 outside scholarly authors; And answer each bullet in entirety.

TEXTBOOK: Required Textbook: David, F. R., David, F. R. & David, M.E. (2023). Strategic management: a competitive advantage approach, concepts and cases (18th ed.). Upper Saddle River: Pearson. ISBN: 9780137897667

1A…Challenge: Make clear recommendations for McDonald’s based on integrating the work from the above models. Make In a analysis and conclusions in narrative form. 

· •    For the SWOT

· Follow Steps 1-2 of the Learning Exercise 6A in your text. (Note: These are individual exercises and not a group exercise. This differs from your text.)

· Then, prepare a SWOT Matrix for McDonald’s.

·

· For the BCG (Learning Exercise 6C)

· Use the information in the Learning Exercise in your text to prepare a BCG matrix for McDonald’s locating each division where you believe it represents its position relative to market share and growth.

·

· When complete with both exercises (6A & 6C)

· Write a short narrative (one page or less) of your key conclusions from:

· (1) your SWOT analysis of McDonald’s,

· (2) your BCG work on McDonald’s. In addition, include your conclusions on McDonald’s as a result of its position in the BCG and the results of SWOT.

· Make clear recommendations for McDonald’s based on integrating the work from the above models.