WK3 A1
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WeekThreeAssignment1.docx
Week Three Assignment 1 - Media Assessment! )(PLO1,4) (CLO, 2,7,6) (Competencies IE3, H3, C4)
Week 3 Media Assessment:
This assignment is a Media assessment
Purpose: Increase awareness of types of media specific to the healthcare industry.
Please spend time during Week Three of the course, monitoring print media (e.g. newspapers, magazines) and electronic media, (e.g. radio, television, social media) for commercials promoting healthcare products.
Then, prepare a 500 word summary that assesses the following:
REFERANCES : At least 3
Image vs. service marketing
The "product" being marketed (e.g. good, service, idea, organization)
The medium being used (e.g. newspaper, magazine, radio, television, billboard, internet)
The placement of the promotional piece (e.g. location in newspaper, time of day for radio spot, cable –vs. network television)
The apparent target markets
The ultimate objective (e.g. improve image, attract new business, increase sales volume)
WK3A1RUBIC.pdf
Week Three Writing Assignment Course: HCA624 Healthcare Planning & Marketin
Criteria Excellent Good Fair Poor Criterion Score
Week Three Assignment 1 - Media Assessment! )(PLO1,4) (CLO, 2,7,6... https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_fi...
1 of 4 8/14/25, 3:37 PM
Criteria Excellent Good Fair Poor Criterion Score
Content / 3434 points
100%
Prepares a
250-350-word
summary that
assesses the
following:
Image vs.
service
marketing The
“product”
being
marketed (e.g.
good, service,
idea,
organization)
The medium
being used
(e.g.
newspaper,
magazine,
radio,
television,
billboard,
internet) The
placement of
the
promotional
piece (e.g.
location in
newspaper,
time of day for
radio spot,
cable –vs.
network
television) The
apparent
target markets
27.2 points
80% Prepares
a partial
250-350-word
summary that
assesses the
following:
Image vs.
service
marketing The
“product”
being
marketed (e.g.
good, service,
idea,
organization)
The medium
being used
(e.g.
newspaper,
magazine,
radio,
television,
billboard,
internet) The
placement of
the
promotional
piece (e.g.
location in
newspaper,
time of day for
radio spot,
cable –vs.
network
television) The
apparent
target markets
20.4 points
Incomplete
listing, but no
preparation of
a 250-350-
word summary
that assesses
the following:
Image vs.
service
marketing The
“product”
being
marketed (e.g.
good, service,
idea,
organization)
The medium
being used
(e.g.
newspaper,
magazine,
radio,
television,
billboard,
internet) The
placement of
the
promotional
piece (e.g.
location in
newspaper,
time of day for
radio spot,
cable –vs.
network
television) The
apparent
0 points
No attempt at
Preparation a
250-350-word
summary that
assesses the
following:
Image vs.
service
marketing The
“product”
being
marketed (e.g.
good, service,
idea,
organization)
The medium
being used
(e.g.
newspaper,
magazine,
radio,
television,
billboard,
internet) The
placement of
the
promotional
piece (e.g.
location in
newspaper,
time of day for
radio spot,
cable –vs.
network
television) The
apparent
target markets
Week Three Assignment 1 - Media Assessment! )(PLO1,4) (CLO, 2,7,6... https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_fi...
2 of 4 8/14/25, 3:37 PM
Total / 100
Criteria Excellent Good Fair Poor Criterion Score
Logic / 33
Grammar / 33
The ultimate
objective (e.g.
improve
image, attract
new business,
increase sales
volume)
The ultimate
objective (e.g.
improve
image, attract
new business,
increase sales
volume)
target markets
The ultimate
objective (e.g.
improve
image, attract
new business,
increase sales
volume)
The ultimate
objective (e.g.
improve
image, attract
new business,
increase sales
volume)
33 points
Ideas are
presented in a
logical way,
leading the
reader to
reasonable
conclusions.
26.400002
points
Ideas are
presented in a
logical way
that may not
adequately
lead the
reader to
reasonable
conclusions.
19.800001
points
Ideas are
either not
logically
presented or
inadequately
developed.
0 points
Ideas are
neither
logically
presented nor
adequately
developed.
33 points
Writing is
almost
completely
free of
technical and
grammatical
errors. APA
style errors are
minimal.
26.400002
points
Writing is
relatively free
of technical
and
grammatical
errors. There
may be several
APA style
errors.
19.800001
points
Mechanical
and
grammatical
errors may
obscure
meaning.
There may be
significant
APA style
errors.
0 points
Significant
mechanical,
grammatical,
and APA style
errors
interfere with
meaning.
Week Three Assignment 1 - Media Assessment! )(PLO1,4) (CLO, 2,7,6... https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_fi...
3 of 4 8/14/25, 3:37 PM
Overall Score
Excellent 90 points minimum
Good 70 points minimum
Fair 30 points minimum
Poor 0 points minimum
Week Three Assignment 1 - Media Assessment! )(PLO1,4) (CLO, 2,7,6... https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_fi...
4 of 4 8/14/25, 3:37 PM
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