WK2 A1

Week Two Assignment - Case Study (PLO 4,11) (CLO 2,6,7) (Competencies (IE2 H3 H6)

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Finding the Right Mix!

Please read and analyze the case entitled "Finding the Right Mix" on page 61 in the Fortenberry Text. Then, write a 3 to 5 page document include the following:

· Brief overview of the case

· Perform a SWOT analysis based on the case study content

· Identify the MAIN problems or strategic issues based of the SWOT analysis

· Using strategic planning and marketing research tools, explain how you would address the issues

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