WK STREAMING 1.7 AND 1.8

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Discussion1.7and1.8MBAHWK.docx

****ANSWER EACH QUESTION****

Also, cite at least 2 other (apart from the suggested reading) source in your discussion. List any resource you used at the end of your discussion.  Always use APA format.

TEXTBOOK REFERENCES: Donnelly, J., Peter, J. (2018).  A Preface to Marketing Management (15th Edition). McGraw-Hill Higher Education.

1.(8) Choose a country (outside the U.S.) that is of interest to you, as a marketing manager, as a place to introduce your product (from your team project).  Answer the following questions about that country:

· Describe your product and your target market (again) in a few sentences.

· What is the main reason you want to introduce your product there?

· Describe (in 3-4 sentences) the country and its present economic and political stability (or instability).

· How does the foreign country’s culture and history affect your target market’s needs? Or does it?

· Will you need to adapt your product in any way?  If so, how and why?

· What are some pricing regulations that affect how you will adapt the price and promotion of your product? Or, will you be able to use the same pricing and promotion strategies as you use in the U.S.? If so, why?

· Will you distribute your product differently than you do in the U.S.?  How and why?

2.(7) Describe how you will distribute and introduce the product Netflix Global Cinema, Netflix Original Hubs, and Family Connect streaming to the marketplace.  To prepare you for that section, and for the purpose of this discussion board, answer the following questions as they relate to your specific product:

· In one or two sentences, describe your product, the company you represent and the brand image you want the product to project.

· Considering the 5 Cs mentioned in this module, what type of distribution channel should you use?  Address all 5 Cs in your answer.

· Which retailer(s) should represent and sell your product?  Why?  In terms of their range of distribution coverage, is your retailer intensive, selective and exclusive? Why is this aspect important to your product sales?

· Will you use wholesaler(s)?  Talk about at least three functions they will perform for your product.

· Will you have a transactional website where consumers can purchase your product?  If yes, explain why this option is important to your target market.  If no, explain why not.