WK 6, MKT 574: DR 2

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175 - 265 words

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Further the conversation as to why you agree and what you find interesting about the website Claritas:

 

Dr. Melodi Guilbault

1/17/23, 4:44 PM

Claritas Zip Code Lookup uses 68 segments to define the US population. "Claritas’ lifestyle segmentation systems define every household in the U.S. by distinct lifestyle types, called “segments”, to provide you with a comprehensive picture of who lives where and what they are like. Marketers use these insights to create more effective and efficient marketing strategies" (https://claritas360.claritas.com/mybestsegments/?_ga=2.132291022.1977668582.1567908528-721695023.1567908528#zipLookup).

What impresses me is that Claritas uses more than 5 billion data points monthly.