Wk 6 - Apply: Signature Assignment - Strategic Marketing Plan

Assignment Content

1. Write a 700 to 1,050-word paper in which you evaluate the specific product or service identified in Week 1(I chose Nike, Air Jordans) . 
   Evaluate the marketing strategies, objectives, and tactics for your product or service using the four Ps (See Attachment) as it relates to the following: 
   
   
   
   • Target market
   • Financial goals
   • Ethical considerations
   • Analyze the concept of corporate social responsibility and how it relates to new products and objectives that align with your marketing plan.
     
     
     Format your paper according to APA guidelines.
   • Must use Proper Citations THROUGHOUT PAPER and provide REFERENCES as well!