Wk 6 - Apply: Signature Assignment: Part C – Strategic Marketing Plan On the Coca Cola company

  

New Target Markets

Determine any new markets for your strategy and describe how you will provide value to each target market.

Marketing Mix for New Target Markets

Determine adaptions for each new target market.

· Products

· Price

· Distribution

· Traditional Promotion

· Online Promotion

Marketing Implementation

Create the implementation for your marketing plan. Describe how you will organize and implement the plan, such as whether it will be organized by market, geography, and who is responsible for marketing decisions. 

Marketing Communication Channels 

Evaluate the marketing communication channels you will use to reach selected audiences. Include Internet and traditional communication channels to convey key messages. Describe the advantages and disadvantages of each channel you select. Insert or remove rows as needed.

  

Channel

Target   Market

Advantages

Disadvantages

 

Example: Direct mail

Middle class residential 

Can include coupons

Expense and low return rate for   given product

 

 

 

 

 

 

Strategic Actions

Develop specific activities required to implement the marketing plan. Identify the person or role who will be responsible for each action, when it will be complete, and what standard or metric indicate that the activity is complete. Insert or remove rows as needed.

   

Action

Date    for Completion

Person/Role    Responsible

Standard/Metric

 

Example: Design flyer for direct   mail campaign

1/1/2021

J. Smith, graphic designer

Approval by senior marketing team   and legal

 

 

 

 

 

 

Monitoring

Develop the measurement to identify how you know you have been successful for each strategic action. Specify the measures to track performance against goals. Identify standard reports from your online and traditional marketing efforts. Insert or remove rows as needed.