Wk 6 - Apply: Signature Assignment: Deployment Plan

Assignment Content

1. This week you will finalize your presentation from Week 5 by designing a deployment plan to promote your innovation project to the Executive Team of your organization.
   
   
   Create a 10- to 15-slide presentation to add to your Week 5 individual assignment.
   
   
   Prepare an Introduction or Executive Summary.
   
   
   Develop a deployment strategy and schedule for introducing the innovation project to the market.
   
   
   Determine key go-to-market considerations, which may include plans for:
   
   • Advertising
   • Marketing
   • Sales channels/distribution
   • Communications or promotion
   • Estimate the cost and analysis for:
     
   • Development or manufacturing
   • Delivery
   • Infrastructure and product support
   • Estimate high-level financial considerations, including the potential size of the market for the company and profitability.
     
     
     Justify the innovation investment.
     
     
     Determine alternative investments or a non-investment (what if the executive team disapproves the project?).
     
     
     Determine future product plans, evolution, etc. (e.g., what's next for this product in the market?).
     
     
     Conclude with a recommendation or call-to-action statement.
     
     
     Submit your assignment, the entire presentation that includes what you built in Week