Wk 4 - Digital & Social Media Marketing Strategies

Assignment Content

1. Resource: Digital & Social Media Marketing Strategies Grading Guide
   
   
   Select one of the following brands to research:
   
   • Wholly Guacamole
   • Sonic
   • Starbucks
   • Coca-Cola
   • Lucky Brand
   • Access each of the social media pages for the brand you have selected (Facebook, Twitter, Instagram, etc.). Provide an assessment of the effectiveness of the social media sites (number of fans, followers, and posts on each site), and provide any recommendations.
     
     
     Write a 750- to 1,050-word paper in which you will evaluate:
     
   • Fan engagement
   • Brand exposure
   • Customer interaction
   • Page traffic
   • Lead generation
   • Brand image (enhancement)
   • Sales (increase/decrease)
   • Format your paper consistent with APA guidelines.