Wk 2 - Strategic Plan, Part 1: Environmental Scan

Assignment Content

1. You will perform an environmental scan for your target company. 
   
   
   Choose an organization according to the following:
   
   • Current employer
   • Most recent or former employer
   • Place of business that you have patronized or have been familiar with over a long period of time. 
   • Avoid choosing an organization that is so large that historical data would be difficult to apply. Firms in the Russell 2000® index may fit well, whereas firms in the Dow 30 Industrial index probably do not. 
   • The organization can be a start-up that you or a significant other may create in the future. For a start-up, focus on an entrepreneurial idea that is of substantive interest, so this project leaves you with a product you may leverage in the future. 
   • Develop a 10-15 PowerPoint environmental analysis presentation in which you include the following: 
     
   • Determine how to create value and sustain competitive advantage using the environmental scanning strategy.
   • Evaluate the company's external environment.
   • Assess the company's general environment.
   • Evaluate the organization's industry operating environment. 
   • Format your presentation according to APA guidelines.