Wk 2 - Health IT and Value-Based Care

Theme: Pitching a Health IT idea to investors

Background: You have been given the opportunity to present an innovative Health IT idea to a group of individual investors. Your job is to create a sales pitch to convince any one of these investors to invest money in your idea. In addition to the sales pitch you will also create a "back-pocket" note to assist you with questions the investors might have and a video clip you will use to send out to other investors.

Create a 2- to 3-page script for your pitch that includes the following:

• Identify the benefits of value-based healthcare
• How your Health IT idea helps with value-based healthcare
• Why value-based healthcare is dependent on an interoperable health IT system
• Financial incentives influence on the use of Health IT
• Why they should invest in your product

Record a 3- to 4-minute video clip or audio recording using your phone or computer application to pitch your idea.

Create a 1-page "back-pocket" note. You should think through what kind of questions these investors would have on your presentation and your idea, then write out your answers to these questions. You do not need to record this in the video or audio.

Compress your script, video, or audio recording, and back-pocket note into ZIP file.