Wk 2 - Apply: Summative Assessment: Part A: Strategic Marketing Plan

This assessment is the start of your Strategic Marketing Plan that will be used throughout the course.

Select an actual company to use for this project.

During this week you will be working on the SWOT analysis. Nowadays, marketing managers add a second T to the analysis, which stands for Trend. For the SWOTT analysis assignment, I want you to add that second T. I will be sending you (as a private message) additional information about the SWOTT analysis (with examples) so that you can use it as a reference.

Important note: It will be to your benefit to select a company whose company information is easily accessible. While you will base your plan on the actual company, there may be parts of this assignment that will require you to use your knowledge and resources to make an informed plan.

Complete Part A of the Strategic Marketing Plan.

Submit your assignment.