Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments.

In the Unit 1 Discussion Board, you reviewed a strengths, weaknesses, opportunities, threats, and trends (SWOTT) analysis of a fast-food franchise that was done in 2013. There have been many more recent changes with the fast-food giant toward improved business results. Read this article on these changes, and conduct a brief SWOTT analysis based on these new changes that includes the following:

• Strengths: The internal and external characteristics of a company that are stronger than its competitors  
• Weaknesses: The internal and external characteristics of a company that are weaker than its competitors  
• Opportunities: The issues internal and external to a company that can affect the company and its competitors in a favorable way  
• Threats: The issues internal and external to a company that can affect the company and its competitors in an unfavorable way  
• Trends: The internal and external patterns in the organization, market, or industry 
• Provide an argument for the success of the strategies that a fast-food franchise has instituted. Submit your position by posting in the Unit 2 Debate forum under the for topic.