Wine Tourism Case Study

On page 344 of Festival and Events Management: An international arts and culture perspective, Novelli concludes her review of wine tourism events in Apulia, Italy by stating that "the preservation of cultural heritage and rural communities' well-being is as important as the conservation of environmental resources" (Novelli, 2004, p. 344). 

Instructions
For the assignment this week, you will consider that statement and answer the following questions;

1. How is this sentiment demonstrated in the case study?
2. What is another example of an event preserving the heritage well-being as well as conservation of resources?