Why We Buy

You will use EBSCOhost to find two articles describing firms’ product strategy. When applying the marketing mix, the strategy should be driven by consumer needs. When answering, do not take for granted the fact that consumers make purchasing decisions based on perceived benefits. When making strategic decisions, translating desired benefits to product design, features, and overall product strategy can be challenging for marketers.

In your initial post…Discuss why this is the case, citing specific real-world examples of products that have been successful and products that have been unsuccessful.

Follow up posts…After your initial post, read over the responses posted by your peers and your instructor. Select at least two different posts, and address the following in your responses: Is there a common theme in your peer’s responses?

Initial post should be 150 words minimum