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Prior to beginning work on this discussion, read Chapter 2: The  Global Marketing Environment, and pay close attention to the main types  of economic systems and the stages of market development. The economic  environment is a major determinant of global market potential and  opportunity. A country’s economic environment has a bearing on how a  business will function. Global companies depend on the economic  environment for inputs and to sell their finished goods. Keegan and  Green (2017) state that “traditionally, economists identified four main  types of economic systems: market capitalism, centrally planned  socialism, centrally planned capitalism, and market socialism” (p. 43).

In your initial post,

  • Choose a global company and a single market in which it operates.
  • Discuss the factors that constitute the economic environment of this type of business.
  • Explain why it is important to understand when markets are at different stages of economic development.
  • Explain how the World Bank’s four-category classification system,  which measures gross national income (GNI), adds value to an  organization.

Your initial discussion post should be 275 words. Do not forget to  cite your textbook and any other sources used to support your idea

Below I have attached the text.

Textbook Reference

 Keegan, W. J., & Green, M. C. (2020). Global marketing (10th ed.). Retrieved from https://www.vitalsource.com 

  • 5 years ago
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