What insight does ROI give into investment performance? Is it acceptable to lose profit on one product, if that product is vital to the sale of an extremely profitable product? Why? As you think about these questions, also consider what other measures b

What insight does ROI give into investment performance? Is it acceptable to lose profit on one product, if that product is vital to the sale of an extremely profitable product?  Why?

As you think about these questions, also consider what other measures beside ROI might be help in analyzing solutions to business problems – or opportunities.