What, in your opinion, was the key factor in Santa Cruz Bicycles’ successful process redesign? Why was that a key factor? What outside factors had to come together for Santa Cruz Bicycles to be able to make the changes they did? Why

Read the Case Study 5-1, Santa Cruz Bicycles. Answer the following questions:

• What, in your opinion, was the key factor in Santa Cruz      Bicycles’ successful process redesign? Why was that a key factor?
• What outside factors had to come together for Santa Cruz      Bicycles to be able to make the changes they did?
• Why is this story more about change management than  software implementation?

  Student response:

Do you feel comfortable with the concepts of the question? If not, how can I help you understand it better?

 Does the content of the question relate well to the area of the text you are studying this week?