What do you think the company needs to do now to strengthen awareness of the brand and its reputation across the world? Can you describe a new cycle of activity for Lenovo to achieve this?

https://www.fastcompany.com/1793529/protect-and-attack-lenovos-new-strategy

how should the issue have been handled? what do you think the company needs to do now to strengthen awareness of the brand across the world? Can you describe a new cycle of activity For Lenovo to achieve this?