What are the characteristics of businesses that can succeed with same-day delivery?

Please make sure one of your references is base on the article listed in the attachment as well. 

• What are the characteristics of businesses that can succeed with same-day delivery?
• What are the potential trade-offs when companies consider this type of service to offer to their customers?
• What factors related to innovation would increase the likelihood of success and why? In formulating your response, consider the following along with any other factors that you think are important:
  • Does home delivery reduce any costs?
  • Is the location of warehousing facilities important?
  • Can multiple customer orders be bundled together (urban versus rural market)?
  • Is the inventory mix important (e.g., simple or complex)?
  • Are there transportation or technology advances available?