Weekly Discussion 2 Marketing 310 Retail Management

DUE BY January 14, 2018     1800HRS  U.S. Central Time       

This is part of a weekly discussion for my University.

Go to Entrepreneur’s Website, located at http://www.entrepreneur.com/franchise500/index.html, and select the franchise that is most appealing to you.  

"Ownership versus Non Ownership" Please respond to the  following: 

• Retail firms may be independently owned, chain-owned, franchisee-operated, leased departments, owned by manufacturers or wholesalers, or consumer-owned. Select a retail firm with which you are familiar, and describe the type of ownership of that firm. Support your selection with two (2) examples that best illustrate the manner in which the chosen firm embodies the particular type of ownership. 

• From the e-Activity, examine the franchise that you selected. Propose an overall retail strategy for the selected company for market penetration in your hometown of  Los Angeles.