Weekly Discussion
After reviewing Chapters 10-11 from the textbook, post a 500-word synopsis of your understanding of the marketing concepts. In your posting, include questions about any marketing concepts that are unclear.
REQUIRED TEXT
Peter, J. P. & Donnelly, J. H. (2019). A Preface to Marketing Management, 15th ed. New York: McGraw-Hill Education.
Chapter 10, Distribution Strategy
Chapter 11, Pricing Strategy
Need two authored references. References MUST be cited within your paper in APA format. Your reference page and citations must match 100%. Minus points if they do not.
8 years ago
10
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