Weekly Discussion

 After reviewing Chapters 2-3 from the textbook, post a 500-word synopsis of your understanding of the marketing concepts. In your posting, include questions about any marketing concepts that are unclear. 

Text book: A preface to marketing management

Part II - MARKETING INFORMATION, RESEARCH, AND UNDERSTANDING THE TARGET MARKET

Chapter 2, Marketing Research - Process and Systems for Decision Making

Chapter 3, Consumer Behavior