Week two discussion question. Your initial post should be roughly 150 words in length. Cite sources you reference in-text and under a "References" section in APA format

Your initial post should be roughly 150 words in length. Cite sources you reference in-text and under a "References" section in APA format. 

Instructions

XYZ Company has now decided to rework its marketing and production strategies to increase market share and reduce overall costs. Since you oversee marketing and operations, top leadership has requested that you lead a discussion with the Board of Directors focusing on a new marketing and production strategy. In your discussion, examine one topic from each of the two following bullets:  

· Market segmentation, channels of distribution and logistics, or supply chain management 

· Operations and Production considerations include quality management ideas, quality improvement ideas, project management ideas regarding operations, or the overall new marketing/production strategy.