WEEK SIX - INSTRUCTOR MESSAGE ONE FOR KIM WOODS ONLY

MARKETING METRICS

THE SIX CORE ELEMENTS OF MARKETING ARE:

1 - Positioning

2 - Targeting

3 - Product strategy

4 - Pricing strategy

5 - Promotion strategy

6 - Distribution strategy

A - Choose a product or service of your choice, and describe its tangible and intangible qualities

B - Identify and define the Key Performance Indicators you would use to monitor your promotion strategy:

              B1 - for a television strategy

              B2 - for a print strategy

              B3 - for a web site strategy

              B4 - for a social media strategy

Please, provide at least two research sources in your reply to this message.  Also, please, address each topic as separate titled paragraphs.  Thanks.

PLEASE, ANSWER ALL INSTRUCTOR TOPICS IN ONE SAME POSTING, BUT SEPARATE TOPIC #A, TOPIC B1, B2, B3 AND B4.  Thanks.