Week Discussion

Review the Aldi case study on page 169 of your text.

• Step 1: Assess your satisfaction with Aldi
• Step 2: Make recommendations about how the company could modify its business-level strategy to both increase your overall level of satisfaction and attract new customers. Provide specific examples to support your response.
• Step 3: Analyze the five business-level strategies discussed in Chapter 4 to determine which strategy most likely applies to Aldi.
• Step 4: Determine how a shopper's experience might change if it switched to one of the other four strategies (your choice). Explain your rationale.
• Step 5: Be sure to respond to at least one of your classmates' posts.